As a business owner you’re likely familiar with the concept of search engine marketing or “SEO” but you may not know exactly how this concept can improve your business. With Over the Shoulder Marketing by your side, we’re here to navigate this field for you, making sure your investment in a website is being used effectively. SEO is the process by which your business appears at the top of the search engine results pages, using custom selected keywords to represent your business. Using our expertise to create a targeted plan for your enterprise, we integrate all the facets of your online presence to improve your brand’s visibility.
Search Engine Optimization
Search engine optimization is one of the biggest buzzwords when it comes to designing a website, but what does it actually mean? SEO is the processes by which our expert marketers use keywords across a wide range of platforms to bring your business to the top of the search engine results pages. It’s been proven that the top three results get the majority of the traffic, which is why SEO is so important. Our team understands the ever changing algorithms and processes that govern search engines, so by using custom keywords and enhanced website design we get our clients to these desirable top spots.
When developing a SEO strategy for your business, it’s of the utmost importance to make sure that we are able to highlight the qualities that make your business stand out from competitors. The internet makes every industry more competitive than ever, which is why we get to know your business prior to developing a plan. Using keywords that represent your business and are commonly use search terms, our priority is getting you to those coveted top spots. In finding both short and long tail keywords and performing a competitor analysis, we use our research to improve your ranking on search engines.
An important part of our optimized website builds is the in-depth keyword research that we perform. While there are probably a dense amount of businesses in your industry, we make sure that yours is being targeted by the right customers with a high likelihood of making a purchase. Using custom selected keywords, we perform in-depth analyses to see how the words we’ve selected for your business compare to similar words, and those chosen by your competitors. In addition we use local marketing to ensure that goods and services are targeted to your direct area where local clients are looking for what you have to offer.